Google's new Click to Call service
Do these guys ever run out of great ideas? They are starting a new service that will put a small phone icon next to any vendor's ad. When you click it, it asks you for your phone number. You fill it in and wait a few seconds. Your phone will be called, with the vendor's number coming up on the callerID. When you answer, it starts ringing the vendor. They answer and the connection is made on Google's dime. This type of direct connection between customer and vendor should be a great incentive for advertisers to use Google. I'm smelling $500 a share before long. I'm still kicking myself for not taking my own advice and buying GOOG when it went public.
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